Following the deployment of SAP S/4HANA three months ago to replace its old ERP system, JUMBO is scaling up its modernisation strategy with the implementation of SAP Retail software such as SAP Customer Activity Repository solutions and SAP S/4HANA Retail.
Singapore is one of the nations that have put digital technology front and centre of every sector’s advancement–including the food industry– against the pandemic background. As an example of the government’s recent digitalisation efforts, Enterprise Singapore, the government agency championing enterprise development, rolled out a three-stage industry roadmap and corresponding training roadmap to guide 1,000 food manufacturers and 50,500 workers on building digital capabilities in April 2021.
In line with Singapore’s drive for nationwide digitalisation, JUMBO Group of Restaurants, one of the city-state’s leading multi-dining concept F&B establishments, has expanded its digital transformation strategy in partnership with SAP in pursuit of the company’s next growth stage. JUMBO has implemented SAP S/4HANA, S/4HANA Retail, and SAP Customer Activity Repository solutions to ensure enhanced delivery of customer dining experiences, drive operational efficiencies across the organisation, and, essentially, boost the Singapore food culture.
Eileen Chua, Managing Director at SAP Singapore, explained that the pandemic highlighted the importance for the F&B sector, which took a hard hit from the pandemic, to uncover new, innovative ways for thriving in the ‘never normal’ and to invest for long-term growth. She said:
“Underpinning this evolution has been a focus on agility and resilience, which has seen F&B operators like JUMBO accelerate their digital transformation efforts to be an intelligent enterprise and implement a scalable digital core that will lay the foundation for operational excellence, a single source of truth, business analytics for real-time decision making and a platform for innovation and collaboration.”
Innovating to Support Growth Phase
Starting as a Singapore-style seafood restaurant in 1987, JUMBO now offers multiple diverse Asian dining experiences via its portfolio of eight F&B brands and 35 outlets across Singapore, China, Taiwan, Japan, South Korea, and other parts of Southeast Asia. This year, the food enterprise has launched three new F&B outfits – a Tsui Wah outlet (Hong Kong-based cha chaan teng/local tea restaurant chain) at JEM in May 2021 and two Kok Kee Wonton Noodle stalls at The Shoppes at Marina Bay Sands and Toa Payoh HDB Hub in May and June 2021, respectively.
With a growing business network, the company’s next growth phase required acceleration of digital adoption to achieve its vision of a cross-border integrated system throughout the organisation and its key stakeholders’ ecosystem.
Commenting on the company’s modernisation journey, Ang Kiam Meng, Executive Director and Group CEO of JUMBO, said:
“Food is very much at the heart of people across all cultures and geographies, and while JUMBO has been well-known for traditional crowd favourites like our chilli crabs and black pepper crabs, it is also crucial for us to leverage technology to remain competitive from the internal efficiency and cost perspective, and to utilise data to help us innovate and adapt to the fast-changing operating landscape and tastebuds of consumers in Singapore and across the region.”
Modernisation Goals Leveraging SAP Retail Software
In partnership with Synnove Systems, a System Integration company and an SAP Gold Partner, JUMBO implemented SAP S/4HANA, S/4HANA Retail, and SAP Customer Activity Repository solutions to:
- Standardise data and support its business end-to-end
- Drive operational efficiency
- Deliver relevant insights for better decision making to improve the bottom line
- Recognise the changing customer preferences and products on demand
- Uplift human capital competency via automation of processes in line with Singapore’s digitalisation push and the use of data in analysis and decision making
- Streamlining and coordination of workflows across different departments
SAP S/4HANA for Retail merchandise management enables businesses to connect retail processes across the entire value chain to increase efficiency and improve the end-to-end customer experience. SAP Customer Activity Repository applications bundle offers a unified view of customer activity across channels to orchestrate omnichannel order management and power planning applications.
“By tapping on digital innovations in partnership with SAP and Synnove, we have enhanced our operational capabilities and unearthed deeper insights into our business operations that have helped us conceptualise new dining experiences, concepts, and menus, which will be crucial in our future growth and internationalisation plans,” said Ang.
