SAP has released its latest industry-specific accelerator for SAP Hybris Commerce, this time targeting the travel industry.
The solution aims to equip the industry to deal with drastic changes in the way consumers research and purchase travel.
“Today’s travellers increasingly use digital channels to research, buy, use and share travel experiences. They expect a seamless experience throughout their travel journey and across all touchpoint – offline and online,” said Brian Walker, chief strategy officer, SAP Hybris.
“Today’s travel companies need a solution that powers that, and SAP Hybris accelerators provide the industry-specific data model and core functionality needed for customers to deploy their travel industry projects, and – as in the case of the new commerce solution for travel – retail-like travel merchandising capabilities that meet contemporary travel business demands and help them grow their business,” Walker said.
The solution helps travel providers use real-time information to offer personalised customer experiences and to reinforce customer loyalty, by integrating digital and physical customer touchpoints into one platform.
Hoteliers, airlines, cruise and rail operators, car rental services and tour operators are all potential customers for the solution.
For example, airlines can integrate external content from partners like hotels, car rentals, insurance, ground transportation, events and activities with a single view of customer bookings, create packaged offers and bundled products by customer segment and through different channels such as mobile apps, kiosks and airport sales desks, and integrate existing back-office and revenue accounting.
Industry-specific accelerators for SAP Hybris Commerce are already available for telecommunications, financial services and media.
