PwC Consulting LLC (PwC Consulting), a long-standing partner of SAP, has collaborated with SAP Japan to further the advancement of customer data solutions to keep pace with the rapidly evolving personal data regulations and global business landscape. (InsideSAP Asia often references articles from websites in other languages to bring you as much information as possible.) The co-innovation partnership is centered on offering consulting services and solutions to Japanese companies and local governments leveraging the two companies’ products and field expertise such as SAP Customer Data solutions for customer ID and access management and PwC consulting services on data utilization, customer experience, and personal data protection.

“We are very pleased to announce the start of a partnership in the field of customer data solutions between SAP Japan and PwC Consulting,” Kenji Katsura, Senior Managing Executive Officer Partner of PwC Consulting LLC announced. “The collaboration between PwC Consulting and SAP Japan has been around for 30 years since the company entered the Japanese market. However, until now, the majority of our collaboration has been in the area of core systems such as accounting and human resources.”

PwC Consulting and SAP’s alliance have been delivering transformative solutions to organizations worldwide, harnessing PwC’s deep industry knowledge and end-to-end consulting and SAP implementation capabilities including in SAP Finance, SAP S/4HANA, and RISE with SAP. The SAP partner has been consistently recognized in several innovation awards such as the SAP Asia Pacific Japan Award for Partner Excellence 2022 for RISE with SAP; SAP Pinnacle Awards 2022 Winner in the Business Process Intelligence category; Best Run SAP Intelligent for ANZ – Business Process Transformation (ERP Subcategory) in partnership with NSW Department of Customer Service; and SAP Pinnacle Awards 2022 Winner in the Partner Application – SAP Business Technology Platform category for PwC Climate Excellence – Banking.

Elaborating on PwC’s latest innovation partnership with SAP Japan, Katsura added:

“PwC’s SAP business strengths for clients are not limited to the simple introduction of SAP products, but cross-departmental cooperation. It is possible to provide services that make full use of the method of “Business eXperience Technology (BXT)” that combines various technologies and specifically communicates to clients. This method will also be actively used in this alliance. We will continue to push forward.”

Advancing Customer Data Protection Software and Services

Hiroshi Tomita, Vice President, SAP Customer Experience Business Division , SAP Japan, highlighted that the pandemic has prompted companies to accelerate their digital transformation, including an emphasis on the urgency to enhance the customer experience across contact points. He detailed:

“By utilizing the consent management provided by SAP Customer Data solutions, we will help realize a world where customer data can be used more safely and securely, and a better customer experience based on customer consent can be realized. This time, by jointly promoting the concept formulation support service and personal information protection service provided by PwC Consulting, we will be able to provide total support from the formulation of personal information handling regulations to the introduction and operation of solutions. We were able to create a possible scheme.”

The SAP Japan and PwC service offerings are:

• Personal information protection/privacy protection and data utilization consulting in building business processes and systems

• SAP solution implementation support service

SAP Customer Data platform offer organizations revenue growth, risk protection, and scalability by connecting information across their enterprise. Specifically, the SAP Customer Data solutions for customer ID and access management builds customer loyalty while driving compliance support. The solution integrates separately managed customer IDs, centrally manages customer profiles while keeping them up-to-date and delivers customer-centered consent management.

The post SAP Japan, PwC Co-Innovates for Customer Data Protection Software and Services appeared first on InsideSAP Asia.

With SAP Customer Data Platform, the business solutions provider aims to redefine the customer experience across every engagement—from commerce and marketing to sales and service by helping companies:

• enable customer-centric business models
• engage customers on their preferred terms and channels
• gain the flexibility and agility necessary to manage the volume, variety, and velocity of data and deliver market-differentiating customer experiences at scale

The solution further aims to address emerging customer data challenges, namely:

• unifying customer data from multiple applications and databases
• the evolving data privacy climate
• an inability to manage data volume

SAP Customer Experience President Bob Stutz notes:

“Although CDP products have always been on the market, SAP Customer Data Platform opens up new possibilities for CDP. SAP Customer Data Platform is one of the most advanced enterprise-grade CDPs. By integrating office, back-office, and experience data to deliver a truly personalized experience on the channels your customers want, you can grow anonymous users into known customers and increase their loyalty as only SAP can.”

A Distinct Set of Features for an Enhanced Customer Experience 

According to SAP executives, what makes its newest customer experience software solution different from other CDPs is its data governance capabilities. To ensure a secure and compliant digital customer profile, SAP Customer Data Platform leverages SAP Enterprise Consent and Preference Management solutions.

Moreover, SAP Customer Data Platform is built on top of SAP Customer Data Cloud solutions, which are powered by technology from Gigya, an identity management platform acquired by SAP in 2017.

According to the German multinational, SAP Customer Data Platform “serves as the connective tissue of the real-time profile, powering a customer insight foundation to deliver relevant conversation whenever the customer wants to engage with the brand.”

Stutz explains that the new customer experience software will enable users to provide hyper-personalized engagements based on a comprehensive view of the customer:

“Most CDPs are really geared toward marketing. Ours can do marketing scenarios, but more importantly, it can handle scenarios from commerce, it can tie the back-end into the front.”

Additionally, SAP Customer Data Platform can be integrated with third-party technology providers, according to Thomas Saueressig, Executive Board member and head of SAP Product Engineering.

Other highlights of the customer experience solution include:

• Provides holistic views of the customer through its ability to connect back-office data to the front office with the SAP Cloud Platform Master Data Integration service.
• Data privacy and governance capabilities for all regions.
• Dynamic data activation through the solution’s ability to calculate segmentation and activity indicators in real-time.

About SAP Japan

SAP Japan was established in 1992 as a Japanese corporation of SAP SE. 

SAP SE is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77{aa282f308afcc222aaa21b0478c79e01a8fedd01972e2180867097bd93930f22} of the world’s transaction revenue touches an SAP system. SAP has 440,000 in over 180 countries and has over 21,000 partners globally.

The post Newest SAP customer experience software now in SAP Japan appeared first on InsideSAP Asia.