When it comes to developing internal and external relationships, Utah-based experience management (EX) solutions provider Qualtrics has noticed a rise in demand for XM technologies in Japan. With this, the SAP-owned company has announced plans to open a new data center in the country to assist Japanese businesses and government agencies in their pursuit of improved experiences for customers, employees, partners, as well as the brands and products they represent.

Qualtrics has proven crucial in the success of Japanese businesses in improving customer retention and acquisition rates, as well as enhancing talent management. With the data center in the country, the company will be able to better assist enterprises and government organizations in meeting data sovereignty and security standards.

As part of its ongoing efforts to support Japanese enterprises, Qualtrics has announced that NTT Group is the latest corporation to adopt its EX management solution. The NTT Group is a global telecommunications operator with headquarters in Chiyoda City, Tokyo — providing fixed-line and mobile telephone services, internet access, and data communications around the world. By adopting the Qualtrics EX solution called Qualtrics EmployeeXM, the NTT Group will be able to collect and analyze data on employee satisfaction in order to improve the work environment and support its workforce. (InsideSAP Asia often references articles from websites in other languages to bring you as much information as possible.)

Adapting to upcoming changes in the business landscape, including the acceleration of digital transformation (DX), NTT Group changed its medium-term management plan called “Your Value Partner 2025” in September 2021. Implementing a new management style that emphasizes remote work is one such adjustment taken by the company.

In order to speed up the process of actively promoting diverse human resources, NTT Group has also established new targets for the percentage of mid-career hiring and the percentage of women appointed to managerial and executive roles. According to the company’s press release, its organizational goals also include fostering the development of systems and settings like the job-based personnel system.

Accelerating Digital Transformation with Qualtrics EX Platform

To better engage its 150,000 employees and cultivate individuals who understand and support the company’s management and HR priorities, NTT Group set out to do its DX strategy with the help of Qualtrics. The Group’s employee experience can be enhanced and the quality of service to customers can be maintained by providing a workplace in which employees feel valued and free to contribute their full range of talents.

Madoka Ikeda, General Manager, Diversity Promotion Office, General Affairs Department at NTT, said that the company will evaluate worldwide standards, other firms in Japan, and NTT Group subsidiaries by researching questions that are widely used around the world, as well as questions developed by NTT Group itself. She further shared in a statement:

“We will continue to promote initiatives to increase the number of highly engaged employees who sympathize with the company or organization’s policies and strategies, take pride in their work, and work on their own initiative.”

Honored to have NTT Group as one of its clients leveraging Qualtrics EX solution, Satoru Kumashiro, Head of Japan at Qualtrics, explained that the XM solutions provider is constantly promoting reforms that are ahead of the times. These include changing to a management style that looks ahead to the post-COVID 19 pandemic setting, strengthening domestic and global businesses in line with the progress of digital transformation, and improving corporate value through environmental, social, and governance (ESG) initiatives. 

“Personal values ​​are diversifying, and what employees want from a company is changing. Under these circumstances, companies are required to make major changes in order to attract excellent human resources and ensure continuous growth. Like NTT, it will be essential to develop highly engaged employees who empathize with management and personnel strategies and take pride in their work voluntarily. By using Qualtrics’ solutions, we hope that NTT Group as a whole will be able to develop such proud employees and achieve our management goals,” Kumashiro concluded.

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Shiseido Group, which has its headquarters in Japan, strives to go beyond the realm of the cosmetics industry in order to realize its vision of “Beauty Innovations”. Like many companies around the world, Shiseido Group is committed to ensuring that the new trends and settings it embraces fulfill the specific expectations of its 46,000 employees — from flexible hours working schedules to activity-based engagement — as it continues to enhance its hybrid work approach.

The capabilities and insights made possible by partnering with Qualtrics will be essential in helping Shiseido Group navigate the new ways of working that are being adopted within the business. The recently announced transformation project intends to contribute to the creation of a rewarding employee experience (EX) that will drive personal growth in the company’s different departments.

Since 2019, Shiseido Group has been actively promoting the business-led and sponsored transformation project called “FOCUS (First, One, Connected and Unified Shiseido).” The program aims to unify the company’s business system with SAP S/4HANA, an intelligent enterprise resource planning (ERP) system, and deploy a global single instance solution on the SAP platform. Because SAP SuccessFactors, a cloud-based solution for human resources (HR) functions, can be integrated with Qualtrics EmployeeXM, it is anticipated that the employee experience management platform will be used more successfully in combination with pre-existing systems.

Utilizing the Qualtrics Employee Experience Management Platform

Jay Choi, Executive Vice President and Chief Product Officer of EmployeeXM at Qualtrics, stated that it is critical to understand the downstream effects of the shift to hybrid work settings, such as the impact on company culture, as well as productivity and well-being of employees. He added:

“Qualtrics is essential in successfully navigating the shifts underway, equipping organizations – such as Shiseido – with the ability to regularly listen to employee feedback at scale, and most importantly take fast and tailored action to continually improve the experiences delivered.”

Furthermore, Qualtrics is being used by Shiseido Group to standardize its global EX initiatives as part of the company’s “Think Global, Act Local” strategy. Through the transformation project, company leaders and executives will have the ability to rapidly identify and meaningfully take appropriate actions to continually improve the EX within the workplace settings.

Utilizing the Qualtrics EmployeeXM, Shiseido Group will be able to:

• Determine which challenges are affecting the productivity and working conditions of the employees.
• Act on the factors that have the biggest impact on EX which are crucial in attracting, retaining, and developing talents.
• Integrate with the company’s existing human resource information system (HRIS) systems to achieve further operational efficiencies and create meaningful business results.
• Accelerate the business’s progress towards becoming a data-driven organization since it ensures that all markets will gain from the technological investments made.

In a LinkedIn post, Satoru Kumashiro, Head of Japan at Qualtrics, shared his excitement about the partnership. He said:

“We are so proud to support Shiseido, one of the top cosmetic brands globally, and the biggest from Japan, for their Global Employee Experience program.”

Meanwhile, Brigid Archibald, Managing Director at Qualtrics, Asia Pacific & Japan, commented:

“Such an inspirational brand and an amazing organization. I am thrilled we are able to support Shiseido as they continue their Experience Management journey.”

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As a part of Qualtrics’ employee experience tool, the new DEI solution utilises a validated model that evaluates drivers of inclusion including individual authenticity and belonging, psychological safety, and equitable processes across the entire employee experience.

Following its successful trading debut in Nasdaq, SAP’s XM software unit has now unveiled the DEI solution — its latest addition to the company’s wide array of employee experience solutions.

Qualtrics’ DEI solution empowers organisations to drive strategic transformation by actively creating a more inclusive and diverse workforce and enabling HR leaders to use experience data to also recognise DEI experience gaps.

By integrating insights into DEI experience with demographic and operational data from existing HR systems, the solution will further allow organisations to determine the most impactful actions needed to drive diverse, equitable, and inclusive processes and cultures.

Commenting on the newly announced solution, Qualtrics Chief Product Officer Jay Choi said:

“The best organisations in the world don’t view DEI as an HR initiative, but as a business imperative that makes them stronger. Driving lasting and impactful change requires a data-driven approach to understand what is working, what is not, and where the gaps are.”

Additionally, Choi maintained:

“With Qualtrics DEI solution organisations will have the data they need to create more diverse teams that perform better, are more engaged, and stay longer.”

Combining Best Practices with Qualtrics’ Employee Experience Technology

The solution puts together knowledge-based best practices using Qualtrics EmployeeXM, and can be integrated across existing employee experience programs, or function as a standalone platform to:

• Equip DEI leaders with relevant and knowledge-based methods: Pre-made question guides will allow executives to ask the right questions at the appropriate time to obtain the most impactful insights from employees. Achieving success becomes uncomplicated with the help of consultative methodology and easy-to-use technology.
• Facilitate a more active engagement among managers to deliver real-time insights: Leaders can have access to information where they can identify which processes contain bias, and recognise inclusion and diversity gaps for employees across their teams. With analytics and prescriptive insights, managers are empowered to continually establish a sense of belonging with their groups.
• Initiate flexible programs to accommodate growing DEI needs: HR executives, managers, and other leaders can simply connect with HR systems to combine employee directories and operational data to the DEI programs. The dynamic report builder and flexible questionnaire also make personalising programs fast and service-free.

Partnering with Korn Ferry to Expand the Impact of DEI Programs

Qualtrics has also announced a strategic partnership with Korn Ferry, a global organisational consulting company specialising in DEI. By combining Qualtrics’ cloud solution and Korn Ferry’s expertise in DEI, the alliance aims to accelerate the impact of DEI efforts for organisations worldwide.

In addition, Korn Ferry’s internationally-recognised DEI maturity model allows organisations to assess the progress they have made in integrating DEI into their market strategies and business operations.

Alina Polonskaia, a senior client partner and leader of Korn Ferry’s global DEI practice, said in a press release statement:

“Boards, shareholders, employees, and customers all demand measurable progress on organisations’ diversity, equity and inclusion efforts. They want to see a real transformation and sustainable inclusion embedded in everything an organisation does – products, services, environments, and experiences.”

Moreover, Polonskaia stated:

“By partnering with Qualtrics we introduce a unified approach to measure progress and allow for greater accountability for DEI. Our clients will be able to accelerate their DEI efforts through the use of best-in-class technology combined with a practical way of measuring their DEI progress.”

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