Kulmeet Bawa’s new role at the helm of SAP BTP is both a testament to his proven leadership and a strategic initiative to harness his expertise in cloud transformation and innovation in Business AI. His responsibilities now encompass propelling the global adoption of SAP BTP, nurturing the company’s expansive AI and data analytics portfolio, and steering the integration processes.

While Bawa transitions into his new role, he will maintain his responsibilities for the Indian market until February. SAP is expected to announce his successor, who will lead one of the company’s most dynamically growing markets.

SAP India: A Hub of Innovation and Growth

Kulmeet Bawa’s journey with SAP India began in 2020. Under his guidance, SAP India emerged as a key player in the company’s global market, emphasizing transformative collaborations with some of the subcontinent’s leading organizations, including 50 Indian unicorns. Bawa’s leadership was pivotal in positioning SAP India not just as a market leader but also as a center of innovation and technology development.

Bawa’s insights into India’s role as a global skill capital are crucial. With a young workforce, India presents unique competitive advantages in tech talent, an aspect Bawa has repeatedly emphasized. The country’s demographic dividend, coupled with its skilled workforce, positions it as an ideal location for SAP’s research and development initiatives.

SAP’s Technological Advancements Under Kulmeet Bawa

Bawa’s tenure in India was marked by significant technological advancements. At SAP TechEd 2023, the company introduced a series of generative AI tools aimed at empowering developers, including SAP Build Code solutions and a generative AI hub on SAP BTP. These innovations are indicative of SAP’s commitment to staying at the forefront of technological evolution, a mission that Bawa has championed throughout his career.

Claudio Muruzabal, Chief Business Officer of SAP, emphasizes the importance of innovation and cloud transformation in today’s business landscape. Under Kulmeet Bawa’s leadership, SAP has made significant strides in these areas, leveraging AI and data optimization to create new business opportunities. While Muruzabal has not provided direct quotes, his views align with SAP’s overall strategy of fostering innovation and technological advancement.

Paul Marriott, President of SAP Asia Pacific Japan, recognizes Bawa’s deep understanding of the business landscape and his ability to build a people-centric organization. Marriott’s insights, though not directly quoted, reflect the transformative impact of Bawa’s leadership on SAP India and his potential to replicate this success on a global scale.

An Inclusive and Authentic Leadership Style

Bawa is known for his inclusive and authentic leadership style, a trait that has earned him an Honorary Doctor of Philosophy. His commitment to diversity and inclusion has been a hallmark of his career, influencing his approach to leadership and organizational development.

Prior to joining SAP, Bawa held various leadership positions at major technology companies like Adobe, Microsoft Corporation, and Sun Microsystems. His extensive experience in the tech industry has equipped him with a unique perspective on global business strategies and technological innovation.

Kulmeet Bawa’s appointment as the Chief Revenue Officer, SAP BTP, marks a new chapter in both his career and SAP’s global strategy. His expertise in cloud transformation, AI, and data analytics, combined with his authentic leadership style, positions him as an ideal candidate to lead SAP’s global revenue strategies. As SAP continues to innovate and adapt in a rapidly evolving technological landscape, the vision and leadership of Kulmeet Bawa will be pivotal in steering the company towards new horizons of success and growth.

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The appointments of the new SAP leaders follow the enterprise software solution provider’s announcements of key business strategies in supporting customers on their digital transformation journeys, including its partnership with fellow German company Siemens. In this new alliance between the two former rivals, SAP will offer Siemens’ innovative product life cycle suite (Teamcenter software) as the core foundation for product data management, and Siemens will offer SAP software solutions (SAP Intelligent Asset Management solution, SAP Portfolio, and Project Management applications).

Kulmeet Bawa, Leader for SAP India

Effective July 20, 2020, Bawa will lead the SAP Indian subcontinent as its President and MD. Before this appointment, he led the growth strategies and go-to-market executions of Resulticks, a computer software company specializing in omnichannel marketing, marketing automation software and real-time web analytics. He also previously held key positions at Adobe, Microsoft, and Sun Microsystems.

Bawa will also be guiding businesses in Bangladesh and Sri Lanka to help them adopt a digital-first mindset and become intelligent enterprises. He will be based in Gurgaon, India, and will report directly to Scott Russell, President of SAP APJ.

Rusell said of the appointment,

“The current pandemic environment requires companies to take swift action and accelerate digital transformation to become intelligent enterprises. At SAP we are committed to support our customers and help them transform, scale and win. We are confident that Kulmeet’s track record of a customer-centric approach, his focus on people and effective team-work, coupled with deep industry knowledge, will propel SAP India to continued success.”

SAP reports that former SAP India MD DebDeep Sengupta will offer guidance and leadership to Bawa to ensure a smooth leadership transition for customers and partners. According to SAP, Sengupta’s next position will be announced in due course.

Michiel Verhoeven for SAP UKI

Dutch national Michiel Verhoeven is appointed as the new MD for SAP UKI. He previously served key positions across the APJ region, leading the P&L and success of SAP’s largest customers in Southeast Asia from 2013 to 2016, the P&L strategies and execution of the Digital Business Services organization at SAP APJ from 2016 to 2020, and was most recently the Chief Business Officer at SAP Singapore.

Verhoeven will be reporting directly to Brian Duffy, president of EMEA north at SAP, and is charged with executing SAP UKI’s growth strategy. He replaces Jens Amail who had been with SAP for 12 years. Chairman of SAP UKI User Group Paul Cooper said,

“We wish Jens well and appreciate the support he has given the UK & Ireland User Group over the last two and half years, invest[ing] significant time and resource into joint trust workshops aimed at building improved relationships between SAP and its customers. We extend a warm welcome to Michiel Verhoeven and look forward to working with him to build on these customer relationship initiatives, at a time when many organizations are facing a great deal of uncertainty.”

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