Sinar Mas Land is Indonesia’s first property developer to implement an SAP Customer Relationship Management (SAP CRM) solution in an effort to focus on data-based aspects in order to serve consumers strategically and appropriately.

Through the company’s integrated CRM system, prospective customers can browse its website in a secure and comfortable environment. Data is then passed on to SAP Marketing Cloud where developers can create more accurate segments.

On the other hand, Hindustan Zinc Limited launched Evolve as India’s first non-ferrous metal buying digital marketplace by a producer with a goal to reshape how metal marketing is done in the country.

Powered by SAP Commerce Cloud (Hybris) and SAP Business Technology Platform, Evolve connects communities and buyers on a single platform and aims to provide a hassle-free experience with a “three-click buying option.” The project was awarded the Customer Excellence – Sales, Marketing & Service Award at the SAP ACE Awards in 2020.

Hindustan Zinc Revolutionises Non-Ferrous Metal Buying Experience

Chetan Trivedi, CIO at Hindustan Zinc Limited (Vedanta Group), said during an online discussion that the functionality is delivered to the company’s smallest customers first. By utilising SAP Customer Experience solutions, Hindustan Zinc successfully deployed the platform to the smallest customers in India.

On top of running SAP ERP at the core, Trivedi expounded on why the company chose SAP Hybris out of many options available in the market. He stated:

“The most important aspect was that the platform should be very robust, should be reaching functionality (from the entire order-to-cash scenario, customer onboarding to delivery) and should be future-ready as well.”

Within a year of going live, Hindustan Zinc has already achieved the following results:

• Served over 135 unique customers
• Gained more than 400 new customers registered with the platform
• Processed 1,500 orders which turn out to be around $17 to $20 million sales
• Achieved 92{aa282f308afcc222aaa21b0478c79e01a8fedd01972e2180867097bd93930f22} customer satisfaction from a feedback survey of smaller customers who purchased through the platform

Meanwhile, in terms of business outcomes and the metrics to support the results the company has delivered, Trivedi said:

“We want to achieve 100{aa282f308afcc222aaa21b0478c79e01a8fedd01972e2180867097bd93930f22} sales through a digital channel as Hindustan Zinc. And that means everything that we sell, whether it is finished goods or a by-product, should be sold through digital media.”

Dubbing the project as “digital disruption,” Grant Clinch, Chief Operating Officer of SAP Customer Experience APJ, is thrilled that the platform was deployed to Hindustan Zinc’s smallest customers first. He further said:

“I am really pleased that this (Evolve project) is based on SAP Commerce and SAP Customer Experience platforms. I am really looking forward to continuing the journey with Hindustan Zinc with Vedanta Group and continuing to grow into the future our strategic partnership between the organisations.” 

Sinar Mas Land Utilises SAP Customer Experience Solutions

In a session during the SAPPHIRE NOW 2021 virtual event, Sinar Mas Land’s Chief Transformation Officer Mulyawan Gani also shared that the company ended up choosing CRM solutions from SAP mainly for two reasons. He explained:

“The first is about modularity. The fact that you can actually cherry-pick from the whole bundle of CX solutions within SAP really helps because sometimes when you look at the modules that are available, you don’t really need to deploy everything at once because the whole solution is end to end.”

Gani added that integration also drove them to select SAP to partner in their CX journey type of platform. Sinar Mas Group has relied on SAP as a backend for its ERP systems for the longest time. He shared:

“When we look at the whole platform, it doesn’t make sense for us to choose another platform where there is a lot of massive integrations needed to be done.”

In response to the shift in demographics and consumer behavior of the property industry, Sinar Mas Land also began using SAP Customer Data Cloud which is integrated with SAP Marketing Cloud, SAP Sales and Service Cloud, as well as Qualtrics to run data-based marketing.

“Having one integrated platform is not only cheaper, more efficient, but more importantly, it allows us to focus on things that matter the most — our customers,” Gani emphasised.

The post SAP Customer Experience Boosts Growth for Hindustan Zinc, Sinar Mas Land appeared first on InsideSAP Asia.

SAP ACE Awards is SAP India’s industry benchmark that recognizes and honors India’s best-run businesses that demonstrate notable business impact through technology-led innovation with SAP solutions.

This year is the 14th year of SAP ACE Awards, and with the COVID-19 pandemic still at large—like so many other events—the ceremony was held virtually for the very first time.

One of the big winners of SAP ACE Awards 2020 is Hindustan Zinc Limited. The Udaipur-based zinc and lead producer’s ‘Evolve Project’ and ‘Project Confluence’ acquired the following awards:

• Customer Excellence – Sales, Marketing & Service for ‘Evolve Project’
• Sourcing Excellence – Large Enterprise for ‘Project Confluence’

Hindustan Zinc Limited’s CEO, Arun Misra, expressed the company’s increased ambition to further cultivate technology-led innovation in the organization. He said:

“Our digital platforms, Evolve and Confluence are both trendsetting innovations by the young minds at Hindustan Zinc and have made ease of business a reality for our customers and vendors. It is a reflection of our belief that smart operations enabled by cutting-edge technology is [sic] the key to sustainable business. The recognitions by SAP Ace Awards motivate us to further drive a culture of digital transformation.” 

Hindustan Zinc Limited’s Evolve Platform

Evolve is Hindustan Zinc Limited’s online buying platform for non-ferrous metals; the platform is the first of its kind in India and is powered by SAP Commerce Cloud (Hybris) and SAP’s Business technology Platform. The digital network connects communities and buyers on single platform and offers a hassle-free experience with a “three-click buying option for zinc, lead, silver, and acid.”

During the launch of the project, Misra explained how the new online platform aims to revolutionize non-ferrous metal buying experience for customers:

“Evolve stands for our vision to offer to our customers—especially MSMEs—a hassle-free experience of buying our product online with the convenience of smaller [sic] size of buy and dynamic pricing. In the sphere of online shopping experience, Evolve will enable us to contribute immensely to the ecosystem of Aatmanirbhar Bharat.”

Project Confluence

Project Confluence is Hindustan Zinc Limited’s SAP Ariba implementation project that began in 2018. The project is one of the first such initiatives in India covering the entire process on the SAP Ariba platform. 

Project Confluence covered the implementation of the following SAP Ariba solutions:

• Commerce Automation
• Supply Chain Automation
• Auction Platform
• Catalogue Management
• Contracts Management
• Pre-Purchase Order and Post-Purchase Order Collaboration
• B2B Integration
• Vendor Managed Inventory (VMI)

Since going live with SAP Ariba solutions, Hindustan Zinc Limited has successfully digitalized the entire Procure-to-Pay process of the company.

About Hindustan Zinc Limited

Hindustan Zinc Limited is one of the world’s largest and India’s only integrated producer of zinc-lead and silver. The company has its headquarters at Udaipur in the State of Rajasthan where it has its zinc-Lead mines and smelting complexes.

Hindustan Zinc is self-sufficient in power with captive thermal power plants and also has ventured into green energy by setting up wind power plants. The company is ranked 1st in Asia-Pacific and globally 8th in Dow Jones Sustainability Index in 2020 amongst Mining & Metal companies. Hindustan Zinc is also a certified Water Positive Company.

The post Hindustan Zinc Limited bags SAP India’s coveted 2020 SAP ACE Awards appeared first on InsideSAP Asia.