SAP, a global leader in business software, has a significant presence in Hong Kong. SAP Hong Kong’s journey has been marked by a commitment to innovation and a deep understanding of the unique business landscape in Asia. The company’s strategies have always been aligned with Hong Kong’s dynamic market needs, focusing on providing scalable and robust solutions to businesses of all sizes.

The foundation for this new venture was laid in June during the SAP NOW customer summit held at the Hong Kong Ocean Park Marriott Hotel. Under the theme “Partner for The Next Leap,” the event showcased customer success stories, cutting-edge cloud technologies, and the announcement of the new experience center. This center signifies a major step in supporting enterprises, particularly mid-sized ones, in their transition to cloud-based solutions.

SAP Hong Kong Cloud ERP Experience Center: A Hub of Innovation

Located in the heart of the city at SAP’s Hong Kong office in Times Square, the Cloud ERP Experience Center is more than just a facility. It’s an innovation hub where enterprises can discover and learn about SAP’s next-generation cloud ERP solution, SAP S/4HANA Cloud, through expert guidance. This center is designed to be a collaborative space, fostering partnerships and learning among SAP’s ecosystem partners and clients.

A key feature of the center is the introduction of “GROW with SAP,” a comprehensive service solution specifically designed for medium-sized enterprises. It offers a packaged digital ERP solution – SAP S/4HANA Cloud – that manages critical business functions on a single platform equipped with embedded AI and automation. GROW with SAP services extend to include the SAP Business Technology Platform, integrating data, analytics, AI, automation, and application development, enabling users to develop enterprise applications and automate processes without the need for extensive coding.

Tang Leifeng, the General Manager of SAP Hong Kong, emphasizes the importance of speed, predictability, scalability, and continuous innovation for the success of mid-sized enterprises. Under his guidance, SAP has enhanced the AI and automation capabilities of SAP S/4HANA Cloud. The launch of GROW with SAP aims to help customers optimize operations, reduce data silos, and leverage AI-driven insights for smarter decision-making. Since its inception, GROW with SAP has significantly assisted numerous mid-sized companies globally and in Hong Kong, enabling them to transition from traditional ERP systems to SAP S/4HANA Cloud in a matter of weeks.

SAP S/4HANA Cloud: A Recognized Leader in Efficiency

SAP S/4HANA Cloud stands as an award-winning ERP solution, acclaimed for its efficiency and innovation. It has been consistently rated highly by TrustRadius, a renowned B2B technology decision-making platform. The accolades and positive customer feedback reflect the solution’s superiority over other market offerings, highlighting its effectiveness in meeting the diverse needs of businesses.

The SAP Hong Kong Cloud ERP Experience Center marks the beginning of a new era for mid-sized enterprises in the region. By offering a space for learning, collaboration, and innovation, SAP not only solidifies its position as a leader in business solutions but also demonstrates a commitment to the growth and evolution of Hong Kong’s business sector. With the support of SAP’s advanced cloud ERP solutions, local businesses are well-equipped to navigate the complexities of the digital age and emerge as competitive, sustainable, and future-ready enterprises.

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The South Korean automotive behemoth, known for its prowess in producing high-quality automotive parts, embarked on a vigorous expansion journey. Their vision? To not only increase production but to also integrate state-of-the-art digital tools that ensure efficiency in all operations.

Furthermore, two major events signaled Shinhwa’s intentions to cement its footing in the North American market. The first was the establishment of a whopping US$42 million factory in Auburn Technology Park West, Alabama, meant to augment the production of aluminum auto parts. This was closely followed by a $70 million expansion, introducing advanced aluminum die casting and post-processing equipment.

Fast forward to today, Shinhwa is on the brink of unveiling a colossal $192 million manufacturing facility in Auburn, a strategic move to cater to the surging demand for electric vehicle production.

However, impressive infrastructure alone wasn’t enough. The company also recognized that having the right technology infrastructure was just as vital. Shinhwa’s IT systems, crucial for streamlining back-office processes, required a significant overhaul. Moreover, there was an urgent need for a system that would seamlessly integrate enterprise resource planning (ERP), manufacturing execution systems (MES), and accounting software.

SAP Digital Manufacturing: The Game Changer

Shinhwa identified this gap and found its solution in SAP Digital Manufacturing. With a vast majority of major automotive companies relying on SAP, Shinhwa’s leadership team saw the potential in GROW with SAP, tailored for easy implementations in the public cloud. This marked the beginning of Shinhwa’s tech revolution.

Transitioning to SAP also means more than just updating their IT infrastructure. It’s about automating all manufacturing processes and collecting integrated data from diverse domains – from the shop floor to finance, from supply chains to customer interactions. The overarching goal? To evolve as the preferred supplier for leading global vehicle manufacturers.

Steven Lee, IT senior manager at Shinhwa, further emphasizes the company’s vision to redefine industry benchmarks for IT systems. SAP Digital Manufacturing, an MES system, stands out for its focus on sustainable, risk-resilient manufacturing operations, encompassing a resource-efficient Industry 4.0 strategy.

Charting the Future: Ambition Meets Execution

Looking ahead, Shinhwa’s roadmap is crystal clear. Beyond the present manufacturing plant and two upcoming ones scheduled for completion within the year, they are gearing up to establish seven more facilities. This expansion is in anticipation of the escalating demand from U.S. automotive clients over the coming decade.

SAP S/4HANA, coupled with SAP Digital Manufacturing, has provided Shinhwa with a clear glimpse into the future of possibilities. Through this collaboration, the company is deepening its American affiliations, preparing for the dynamic global shifts on the horizon.

Lee further points out Shinhwa’s significant contributions to the Auburn community, both in terms of financial investments and job creation. Their collaboration with SAP reiterates their unwavering dedication to setting new global standards.

With the scheduled go-live date looming on January 1, 2024, Shinhwa’s union with SAP epitomizes the harmonious fusion of manufacturing brilliance with digital mastery. It’s a testament to their commitment to innovation, growth, and excellence.

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Enterprise software giant SAP unveiled its newest modern cloud ERP specifically designed for mid-market organizations, a little over two years since the launch of RISE with SAP offering that garnered massive adoption by global companies and accelerated SAP’s pivot to the cloud. Dubbed GROW with SAP, the ready-to-run cloud ERP harnesses the tech multinational’s in-depth industry knowledge based on decades of experience and the power of advanced cloud technology to help midsize companies drive innovation and improve business agility. 

Verena Siow, president and managing director of SAP Southeast Asia, shared during the launch of GROW with SAP held in Phuket, Thailand that since the pandemic, small and midsize enterprises (SMEs) have shown marked uptake of the SAP cloud portfolio. The German company is ensuring that the SMEs, which take a big chunk (80%) of SAP customers in the region, are empowered to keep pace with the rapidly changing digital economy. 

“Digital has become the forefront for companies to survive and continue running their operations,” commented Siow. “We see huge interest from SMEs because they can’t rely on Excel and custom apps anymore. That’s why we launched Grow with SAP to help them run faster, be more agile, and deploy cloud ERP more easily.”

Modern SAP ERP Solution for SMEs

GROW with SAP enables midmarket companies seamlessly move to SAP S/4HANA Cloud, public edition, with confidence in optimizing industry best practices, supporting ready-to-go and pre-configured processes to drive business growth and innovation. In addition, the new ERP solution enables midsize enterprises to engage with customers and get support from SAP’s global partner ecosystem. 

As a true exemplar of innovation and collaborative alliances, SAP is partnering with Thailand’s I AM Consulting and Delaware to drive the GROW with SAP offering in Southeast Asia. 

“The biggest advantage of S/4 HANA public cloud is that you can start with a limited scope at a very fast pace of six to eight weeks, so the entry point is quite easy,“ said Christophe Derdeyn, partner and director of Delaware’s Singapore and international business. “And from an internal operations perspective, you will need an implementation provider like us, but once you go live in the initial phase, you don’t need to have a big IT team. Over time, you can adopt new functionalities and evolve the platform as you grow as an organization.”

SAP’s chief partner officer in Southeast Asia, Vipin Chandran, explained the significant role of SAP partners in the successful adoption of GROW with SAP in the region that will ultimately help SMEs embark on business transformation with faster deployment and ROI despite the lack of in-house IT support. Down the line, SAP will tap the Cambodia, Myanmar, Nepal, and Bhutan markets along with regional cities such as Surabaya in Indonesia and Danang in Vietnam. 

According to Siow, early adopters of GROW with SAP could be new customers with greenfield implementations of S/4 HANA Cloud, with financial transformation as a key priority followed by other capabilities such as supply chain management. One of the pioneer customers of the GROW program is Singapore’s Temasek Public Resilience Infectious Disease Emergency (T-Pride) fund, which was established at the height of the COVID-19 pandemic.

“By moving to the cloud and leveraging Grow with SAP as our digital core, we are able to enhance the way we operate with greater governance and visibility while continuing to deliver on our mission,” stated Judy Hoie, CEO of T-Pride.

GROW with SAP Features

Here are some features and benefits of the GROW with SAP offering:

• Includes packaged activation services for SAP S/4HANA Cloud, public edition, with experts to support ready-to-run processes to speed deployment timeline and improve time-to-value
• Being a Software as a Service (SaaS) offering, companies can move to the cloud at a predictable cost and time frame
• Includes the SAP Activate process, utilizing an innovation-as-a-service methodology that offers self-service tools to help enterprises choose capabilities that are tailor-made according to their needs
• Includes SAP Business Technology Platform that features SAP Build, allowing both experienced coders and citizen developers to build applications and business sites rapidly as well as automate processes without coding
• Offers Access to SAP Learning portfolio and SAP Community

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