The SAP Endorsed App initiative is an invite-only program that consists of three specified tests:

• integration certification tests
• cloud quality check
• static security code scan

SAP ICC analyzes the application code and makes tailored recommendations to further enhance and optimize the partner solution. Solutions that achieve the SAP Endorsed App certification gain a competitive edge that denotes a value-added functionality, a smooth integration, and a secure investment for SAP customers.

Currently, there are nine SAP Endorsed Apps available on the SAP App Center. These applications focus on providing innovative business solutions for improving customer and employee experience—factors that are increasingly becoming more relevant in today’s uncertain economic climate. With business operations disrupted, social norms and customer behavior rapidly changing, organizations need to fast-track their digital transformation to better meet demands and stay relevant.

This first part of our SAP Endorsed Apps feature series discusses the solutions made for customer experience management.

Mediafly Sales Enablement & Content Management Platform

This sales enablement software works with SAP Sales Cloud and SAP Service Cloud. The solution allows businesses to deliver dynamic and highly-valuable sales interactions even when there is no Wi-Fi. It features a multi-faceted Evolved Selling toolset that helps businesses present content and materials for any product more effectively, market more efficiently, and measure impact, before, during and after every sales meeting.

The Evolved Selling toolset provides dynamic content control and access, making a company’s marketing content and sales materials easier to find, send, assemble and track which increases alignment, efficiency and effectiveness of sales and marketing processes. Storytelling and creating an interactive customer experience is achieved through customized presentations based on a potential customer’s interests. To support the sales process and empower the sales team, useful insights and data are delivered—saving a company time spent in meeting preparations and allowing for quicker sales closing times.

Optimized Dynamic Pricing

This tailored SaaS solution integrates with SAP Commerce Cloud and enables SAP customers to quickly and confidently respond to rapidly changing market conditions, especially now with the economy highly-impacted by the COVID-19 crisis. The SAP-endorsed app from Price f(x) offers the following features for businesses to achieve and maintain pricing excellence, improve customer and product segmentation, increase customer demand, and optimize cash flow:

• utilizes machine learning technology to calculate prices in real-time 
• powerful analytic capabilities to regularly monitor price changes, market reactions, and revenue, margin, and volume improvements
• works with multiple backend systems, terabytes of data, millions of transactions and historical price points 

MyWave.AI Intelligent Personalization Platform

The intelligent customer relations management (CRM) platform allows businesses to gain a personal relationship with each individual customer at scale through the use of artificial intelligence, personal data and proactive automation. The solution leverages investments made on operational data and experience data to deliver better and improved sales outcomes. Features and benefits include:

• Intelligent Personalization for every customer, resulting in increased business revenue and net promoter score (NPS)
• delivers Precision Offers based on customer preferences, intents and transactions history 
• equips customer service agents with highly-personalized information on each individual customer, enabling them to improve the customer experience journey

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The vendor is attributing this strong growth to more pressure on businesses to meet consumers’ expectations for convenient and personalised experiences, leading to increased investment in front office technologies, as well as enhancements across the Hybris portfolio of sales, service, commerce, marketing and revenue.

Among the customers embracing Hybris solutions this year are Arsenal Football Club, whose transformation of its online retail site brought an 86 per cent increase in mobile transactions and a 42 per cent increase in sales as a whole.

Infonavit, the largest mortgage lender in Latin America, has used SAP HANA, predictive analytics, SAP Hybris Service Cloud and the Hybris Billing solution, to provide a true omnichannel customer experience, while multinational energy and services company Centrica extended its SAP solution footprint to include SAP Hybris Billing, SAP Ariba solutions and SAP Digital Boardroom.

“We have the most complete portfolio for the front office today,” said Carsten Thoma, president and cofounder of SAP Hybris. “We offer an unparalleled range of capability areas and enhancements to our solutions through better unification and integration across the SAP suite – to harvest big data and provide contextual customer experience, but also to capitalise on new business models such as those driven by the subscription economy.”

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The solution aims to equip the industry to deal with drastic changes in the way consumers research and purchase travel.

“Today’s travellers increasingly use digital channels to research, buy, use and share travel experiences. They expect a seamless experience throughout their travel journey and across all touchpoint – offline and online,” said Brian Walker, chief strategy officer, SAP Hybris.

“Today’s travel companies need a solution that powers that, and SAP Hybris accelerators provide the industry-specific data model and core functionality needed for customers to deploy their travel industry projects, and – as in the case of the new commerce solution for travel – retail-like travel merchandising capabilities that meet contemporary travel business demands and help them grow their business,” Walker said.

The solution helps travel providers use real-time information to offer personalised customer experiences and to reinforce customer loyalty, by integrating digital and physical customer touchpoints into one platform.

Hoteliers, airlines, cruise and rail operators, car rental services and tour operators are all potential customers for the solution.

For example, airlines can integrate external content from partners like hotels, car rentals, insurance, ground transportation, events and activities with a single view of customer bookings, create packaged offers and bundled products by customer segment and through different channels such as mobile apps, kiosks and airport sales desks, and integrate existing back-office and revenue accounting.

Industry-specific accelerators for SAP Hybris Commerce are already available for telecommunications, financial services and media.

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The event was attended by partners from India, Sri Lanka and Bangladesh.

BORN brings together innovative design and e-commerce enablement in what it calls a “creative commerce” offering for retailers and enterprises on B2B, B2C, B2B2C and B2E solutions.

“This prestigious award validates our strategy to synthesise many specialisms (creative design, content production, commerce, conversion optimisation and cognitive insights) to produce award-winning digital experiences,” said BORN CEO Dilip Keshu.

Operating in the US, Europe and Asia, BORN’s list of current and past clients reads like a ‘who’s who’ of retail, including Sony, Salvatore Ferragamo, Fossil, DKNY, Argos, TAG Heuer, Asda (Wal-Mart), Net-a-Porter, Uniqlo, Kenneth Cole, Harrods, Sainsbury’s and DVF.

“It is always a special honour to be recognised by SAP,” said BORN’s APAC managing director, Prakash Gurumoorthy. “We were pioneers with Hybris since the early days when it was an emerging e-commerce leader. It is now the world’s leading platform. After so many successful clients, we at BORN are delighted to be recognised in this manner.”

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It will be the first data centre added to SAP Hybris’ network since 2013, when its Frankfurt location went live. SAP Hybris also has another data centre located in Boston.

The new Sydney data centre, to be housed in a data centre facility, will host SAP Hybris Commerce, Cloud Edition, and SAP Hybris-as-a-Service (YaaS).

A statement by a SAP Hybris spokesperson said, “the new facility addresses the requirements of many Australian public and private sector organisations that are eager to transition to the cloud, but have concerns about hosting data offshore”.

“The investment is also part of SAP’s global strategy to provide full security and regional data compliance to all its customers,” the spokesperson said.

SAP Hybris said it will release more information on the data centre closer to its launch in Q3.

SAP Australia opened a data centre in Sydney in 2014 to provide customers with local access to SAP HANA Enterprise Cloud, and last year, a data centre in Canberra to support Federal Government agencies.

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