SAP and Oracle third-party support provider, Spinnaker Support, is expanding its global sales partner network, a key element in the company’s strategy to increase brand awareness, drive incremental business, and increase their competitive position in the market.
“Strong sales and lead referral partnerships are accelerating our global reach,” said Nigel Pullan, vice president, global alliances and emerging markets, Spinnaker Support. “A robust ecosystem of partners, alliances, and influencers separates us from our competition and is helping us more rapidly spread third-party Oracle and SAP support to organisations across the world,” he said.
With more than 40 partners already onboard worldwide, Spinnaker Support leverages its partner network to supplement its direct sales and marketing programs. The company reports that its partner network is effective in growing sales, building market intelligence, addressing geographic intricacies, and deepening existing customer relationships. Simple and flexible, the program rewards partners for their lead generation and sales successes.
“Being a Spinnaker Support sales partner is bringing tremendous value to our company,” said Pim van der Vorst, CEO, Performance to the Max, whose company is located in the Netherlands. “We can now offer additional value to our existing customers, and at the same time, expand our own business leveraging a thriving market like third-party support.”
Spinnaker Support enables customers to work with a single third-party vendor for application managed services, technology managed services, and consulting. The company is proud of its reputation of being able to keep their customers’ enterprise applications running at peak performance, while helping them navigate from on-premise to hybrid to cloud.