An implementation of SAP Fashion Management will help global shoe brand The Rockport Group to reach a broader global audience and support its entrance into new markets such as China.
With three brands – Lockport, Aravon and Dunham – and more than 300 locations in over 60 countries, The Rockport Group was seeking to unify its wholesale, retail and business-to-business channels to address the changing needs of the market, as well as to strengthen its presence in existing markets such as the United States, Canada, Japan, Korea, Portugal and Spain.
As well as implementing, which is a multichannel, vertically integrated fashion application, the company also went live with the SAP Customer Activity Repository application and SAP Hybris solutions to help provide a 360-degree view of customers globally.
According to SAP, together the solutions will enable Lockport to orchestrate responses to customer activity and order fulfillment, by basing plans and forecasts on real-time customer insights; break down data silos; anticipate each customer’s needs, develop promotions, assortments and programs that boost market share, and optimise customer experience across channels; and blend digital and physical channels to give customers one personalised view of the brand.
“With SAP solutions, we have significantly more visibility into our inventory and financials, enabling us to better serve our customers and deliver a modern experience,” said Ram Reddy, CIO, The Rockport Group. “We look forward to continuing this relationship with SAP as we transform to meet the demands of today’s shopper.”
SAP Fashion Management was originally launched in January 2014, having been built in collaboration with four customers, including adidas Group, and now supports over 70 customers including Brooks Brothers and Benetton, which implemented the solution last year alongside S/4HANA and the SAP HANA platform.
Benetton group chief information officer Massimo Amadio said, “With SAP innovations, Benetton expects to increase its speed and flexibility in supporting distribution and sales processes in order to deliver superior value to its customers in this digital era. Once fully deployed, SAP Fashion Management will be the backbone for the entire commercial network worldwide.”
