SAP Hybris has released a new version of its Commerce solution, designed to make it simpler for businesses to deliver personalised shopping experiences for both business-to-business and business-to-consumer customers.
According to recent research by Forrester, 91 per cent of marketers are prioritising improving customer experience through personalisation over the coming year. However, they are using an average of 11 siloed channels, resulting in inconsistent experiences.
The new release of SAP Hybris Commerce aims to address these challenges by unifying customer data and processes, and delivering a greater ability to individualise commerce interactions. It incorporates the SAP Hybris Customer Experience solution, which offers a redesigned content management system with a new user interface. This allows marketers to manage content across all channels through one tool, and create personalised sites and experiences for the customer.
The solution also has a new promotions engine for creating and deploying dynamic promotions without IT involvement, a new back office UI for customer service and sales support, and an enhanced back office framework to build customised applications and business tools.
“Omnichannel commerce and the ability to deliver exceptional digital experiences are more important than ever,” said Brian Walker, chief strategy officer, SAP Hybris. “With this latest release of SAP Hybris Commerce, we have continued to drive the industry-leading commerce platform forward with integrated enterprise customer experience management tools, improved customer service solutions, and a new, robust omnichannel promotions capability.”
SAP Hybris Commerce can be deployed on premise, in a private cloud, or as software-as-a-service.
US-based sunglasses manufacturer Maui Jim is one customer who has used SAP Hybris Commerce integrated with SAP ERP.
“With SAP Hybris Commerce, we’re providing a rich shopping experience across multiple platforms, including mobile, that caters to customers around the world and helps us drive sales and increase brand awareness,” said Jim Ferolo, vice president of digital and marketing technologies, Maui Jim. “We connected SAP Hybris Commerce on the front end with SAP ERP on the back end so that when customers place orders online, the software updates and stores customer records, inventory and other information in the ERP system and our on-premise CRM solution.”
