Digital transformation agency Isobar, part of Dentsu Aegis Network, has launched a Commerce practice in India, with the aim of delivering end to end commerce experiences for clients.
According to Morgan Stanley, India’s e-commerce market value is projected to grow by 30 per cent annually to a total of US$200 billion by 2026.
Shamsuddin Jasani, managing director, Isobar India, said, “E-commerce in India has exploded. By launching the Isobar Commerce in India, we will not only be able to offer the best development capabilities, but also to partner with our clients on their entire e-commerce journey and delivering solutions across the board powered by our offering across Isobar and Fractal Ink.”
The new practice in India will join Isobar’s Global Commerce of more than 1000 practitioners across the Americas, EMEA and the Asia-Pacific, including the company’s Commerce centres of excellence and offshore delivery centres.
In addition to being a SAP Hybris Partner and Value added Reseller, Isobar is also a Platinum Salesforce partner, a Global Alliance Partner with Adobe, a Microsoft Managed Partner, an Oracle Business Partner, an Apple Strategic Partner, and is Asia-Pacific Leader for Magento.
The Indian practice will have 150 e-commerce specialists, as well as 450 other professionals, in areas from design to marketing and media.
On the launch, Jane Lin-Baden, CEO, Asia Pacific, Isobar, said, “Commerce is no longer about optimising the ‘last mile’ – it’s now the space where people interact and experience brands. By establishing Isobar Commerce in India, Isobar can offer clients higher commercial value and customer satisfaction by leveraging our customer experience design, data intelligence, and technical commerce solutions.”
