A new solution from Indian tech giant Tech Mahindra aims to enable companies to deliver produce as fresh as possible by enabling real-time tracking and interaction through the supply chain.
The fresh food supply chain is complicated by a multitude of players, stringent regulatory compliance, and lack of end-to-end visibility, which leads to high wastage and product ageing by the time the produce reaches consumers.
Built on the HANA Cloud Platform, the Fresh Produce End to End Digital Supply Chain (FEEDS) will help producers to maintain product quality and freshness while providing a 15 to 20 per cent reduction in losses and wastes, according to Tech Mahindra.
The FEEDS solution is a product of collaboration between Tech Mahindra and the SAP Co-Innovation Labs, and is integrated with SAP’s ERP system to utilise digital levers including mobility, Internet of Things and big data.
Global produce supply chains, large retailers and food manufacturing clients are expected to be key customers of the solution.
“Freshness is a key differentiator for fresh produce as it impacts the consumer perception of the brand. The lack of holistic visibility breeds inefficiencies in the complex modern day food supply chain. Our rich domain expertise combined with the strong technology prowess of SAP digital platform provides an ideal combination to deliver unique and unparalleled benefits to our clients,” said Rohit Khanna, senior vice president, global retail and CPG, Tech Mahindra.
“Tech Mahindra has invested in multiple industry-specific cloud platforms using SAP Digital and IoT stacks. FEEDS is our flagship digital offering for retail and CPG sector. Built on ‘mobile first’ strategy, high emphasis has been laid on the usability standards achieved through Design Thinking. Similar offerings are being launched in other sectors to help clients bridge gaps in their digital strategy to execution,” said Krishna Kumaraswamy, senior vice president and global head – SAP practice, Tech Mahindra.
