The eCommerce automation platform of Celigo brings the company in a unique position in the Integration Platform as a Service (iPaaS) market leveraging embedded business logic to automate business processes through built-in best practices.
San Mateo, California-headquartered Celigo Inc. is known for its world-class, cloud-based iPaaS platform that seamlessly integrates various applications to automate business processes in the organisation. The company has an increasing market presence across the US, India, Philippines, and the Netherlands and has been helping thousands of customers solve integration challenges to accelerate digitalisation.
Further broadening its reach to specifically support Shopify business operations, Celigo has announced that its Shopify Integration app for SAP Business ByDesign is now made available in SAP Store. By being on SAP Store, Celigo’s eCommerce automation platform has the opportunity to reach customers looking for SAP-validated solutions that fit their business needs on a global scale. Aside from becoming part of a digital marketplace that delivers simplified and connected digital customer experience, the company can now take part in SAP’s commitment to sustainability as the German software pledged to plant a tree for each solution purchased through the SAP Store.
eCommerce Automation Platform Driving DX
Explaining how organisations can benefit from the application, Randal Davis, Director of Channel Sales at Celigo, said:
“As online shopping overtakes a major part of retail sales, companies are being forced to improve their eCommerce operations to compete. Providing customers and the partners who serve them with the ability to automate eCommerce processes will expedite digital transformation across the entire business, giving those customers a competitive advantage as their companies grow.”
Davis highlighted that merchants must provide a frictionless customer experience that is also scalable now that more sales are rapidly moving online.
As a partner in the SAP PartnerEdge programme, Celigo is entitled to build software applications around SAP software and technology like the Shopify-SAP Business ByDesign Prebuilt Integration. Optimising Shopify operations, the application offers enterprises the following features and benefits:
- Drive operational efficiency and scalability by automating the order-to-cash process
- Achieve accurate inventory using either SAP Business ByDesign or another application with the platform’s capability to sync inventory across channels such as online, stores, and marketplaces
- Integrates best practices with the flexibility to customise
- Prebuilt workflows automate and sync sales orders, outbound deliveries, inventory and cancellations
- Has an intuitive design that simplifies the process of setting up integrations, without the need for coding
- Offers option to select Shopify or SAP Business ByDesign for sales tax handling
- Has interactive dashboards for sophisticated error handling, enabling users to manage errors in real-time
“Celigo is a proven leader in eCommerce automation, particularly around Shopify and ERP integrations. A significant portion of Black Friday/Cyber Monday orders placed on Shopify storefronts moved through Celigo; the fact that Celigo experienced zero downtime despite a 10x spike in data volume highlights our expertise and scalability to handle high-volume Shopify merchants,” Davis added.
The software company’s presence in the mid-market automation space as well as its global expansion strategy is anticipated to thrive after raising $48 million in a Series C funding round led by OMERS Growth Equity and NewSpring Capital in December 2021. Celigo Founder and CEO Jan Arendtsz earlier said:
“For too long, the promise of the modern iPaaS has gone unrealised. Legacy providers connect cloud-based business applications, but the automation of business processes that use those applications has not improved. With the support of our investors, Celigo will enable breakaway growth, controlled cost management, and superior customer experiences for our customers by ensuring that every process — at every level of the organisation — can be automated in the most optimal way from a single platform.”
