Global IT and consulting company Wipro Limited has launched a new brand identity to reflect what it calls its “emergence as a trusted digital transformation partner to clients”, leveraging new technologies such as hyper-automation, robotics, cloud, analytics and cognitive capabilities.
According to the company, the new brand also covers two attributes cited by clients as unique to Wipro: “the integrated perspective that Wipro brings across multiple industries, technologies and geographies, and its ability to deliver innovation in ways that are most relevant for clients”.
The company has also reinforced its core values: be passionate about clients’ success, treat each person with respect, be global and responsible, and unyielding integrity in everything we do.
“Our brand identity is a visual expression of what we do and mean, for our clients. And this is directly energised by our values. The values are our core and our beacon, the bedrock of our culture. Our rearticulated values connect and resonate deeply with the new vibrant brand identity,” said Azim Premji, chairman, Wipro Limited.
“The new brand identity marks our journey of transformation in the digital world. Our brand refresh signals an even closer engagement with clients, greater innovation, and a deeper impact on their business. It is contemporary, reflecting the diversity and aspirations of our employees.”
According to the company, the new logo represents the way the company “connects the dots” for clients by integrating technology and domain expertise, applying insights from different industries, and delivering integrated end-to-end capabilities and services.
Wipro has over 170,000 employees, with headquarters in New Jersey, United States, and Bangalore, India.
