In 2020, the Qualtrics Partner Network (QPN), which provides organisations with access to best-in-class experience management consulting, technology, and services, doubled to more than 200 global member companies in a short span of two years. Over 85{aa282f308afcc222aaa21b0478c79e01a8fedd01972e2180867097bd93930f22} of Qualtrics customers’ XM programmes are underpinned by QPN partners’ innovations that address every organisation’s unique business need.

In the third year of QPN, Qualtrics, the leader in customer experience and creator of the XM category, celebrated its annual Partner of the Year Awards acknowledging the successes and contributions of its clients in the advancement of experience management. This year, new categories were added such as the Breakthrough Award for new partners that broaden the reach of XM to new markets and the All-In Award for those that exemplify Qualtrics’ cultural values as voted by the client-facing teams.

Leading Business Technology Partners in 2021

The 2021 XM Partner Award winners from all over the world demonstrated outstanding contributions in advancing and scaling up their customer, employee, product, and brand experience programmes, driving engagement, retention, loyalty, and brand relevance. Here are the leading business technology partners of Qualtrics recognised during the 2021 Partner Summit:

Korn Ferry: Employee XM Partner of the Year – Asia Pacific & Japan and Europe, Middle East & Africa and Innovation Partner of the Year

Korn Ferry, a global organisational consulting firm and a global leader in employee experience, helps clients design optimal organisation structures, roles, and responsibilities. Backed by 7,000 experts in over 50 countries, the company delivers services on core areas including organisation strategy and total rewards. In February 2021, the consulting firm collaborated with Qualtrics, combining Qualtrics’ cloud solution and Korn Ferry’s expertise in diversity, equity, and inclusion (DEI) to accelerate the impact of DEI efforts for organisations worldwide.

“Korn Ferry is delighted to be recognised by Qualtrics for our expertise in delivering best-in-class employee experience programmes on a global scale,” said David Marzo, Global Solutions Leader, Korn Ferry. “The combination of Korn Ferry’s transformational advisory expertise and Qualtrics EmployeeXM empowers our clients to close the gaps to create a radically human organisation”

EY: Customer XM Partner of the Year – Americas and Asia Pacific & Japan

Leading professional services organisation EY works across assurance, consulting, law, strategy, tax, and transactions. Leveraging experience and operational metrics, the firm empowers companies worldwide to drive exceptional experiences, and innovate faster and with more insight. Last month, the multinational firm launched EY Qualtrics Experience Management competency to support companies’ experience transformation through end-to-end solutions– from strategy to design and enablement to implementation. 

“EY’s purpose of building a better working world has been founded on the belief that Customer and Employee experiences are interconnected and have a direct influence in driving outcomes,” said Vijay Nidumolu, Managing Director, EY. “We are honored to be recognized by Qualtrics as the EmployeeXM partner of the year in 2020 and a CustomerXM partner of the year in 2021 which is consistent with how we approach everything we do for our clients.”

ServiceNow: Alliance Partner of the Year

ServiceNow, a software-as-a-service provider, offers a smoother and more impactful way to put an organisation’s insights into action by harnessing the combined power of ServiceNow’s digital workflows with Qualtrics’ experience management technology on a single platform. Bill McDermott, the former SAP CEO, is ServiceNow’s CEO and President.

FullStory: Technology Partner of the Year

Atlanta-based FullStory offers digital experience intelligence as well as debugging and developer tools. FullStory has an integration with Qualtrics that helps customers seamlessly reconcile qualitative customer feedback with digital experience intelligence to understand and take action on pressing issues and opportunities, greatly improving customer experience.

WSA: Employee XM Partner of the Year – Americas

Workforce Science Associates’ (WSA) leadership has empowered leading workforce engagement businesses such as Kenexa. The Nebraska-based company is focused on Workforce and Employee Engagement Consulting, Project Managing, Leading, and Executing.

Hall & Partners: Brand XM Partner of the Year – Americas

A pioneering strategic consultancy powered by full-service market research, connected data, and inspiring insight, Hall & Partners leverages technology and experience management to design, gather and inspire businesses to build stronger relationships with customers, consumers, and patients. The company currently has 10 offices worldwide including in Singapore, Melbourne, and Sydney.

SOM: Breakthrough Partner of the Year – Americas

SOM is a 100{aa282f308afcc222aaa21b0478c79e01a8fedd01972e2180867097bd93930f22} Quebec-based research firm with over 300 employees specialising in data collection, analysis, and visualisation– empowering companies make informed and judicious decisions.

Walker: All-In Partner of the Year – Americas

Walker is a full-service XM firm that serves a wide range of industries including B2B, consumer, and public sector organisations. Walker delivers industry-best tools and expert guidance to drive better, faster results.

Kantar: Customer XM Partner of the Year – Europe, Middle East & Africa

London-headquartered Kantar is a data and evidence-based agency providing insights and actionable recommendations to customers worldwide. The firm enables organisations to explore the entire customer journey and embed operational change, drive customer centricity, and deliver business impact. Kantar has presence spanning 90 markets and is known as the world’s leading data, insights, and consulting company.

AKT: Breakthrough Partner of the Year – Europe, Middle East & Africa 

AKT is one of the largest People Experience Management Cloud Solutions consultancies in EMEA. Aside from ensuring successful implementation, integration, optimisation, and support of the entire suite of SAP SuccessFactors HXM and Qualtrics solutions, AKT helps companies adapt to the new expectations in the digital experience economy by redefining and transforming the way people experience their companies and organisations.

Zill Consulting: All-In Partner of the Year – Europe, Middle East & Africa

Founded by two experienced Qualtrics consultants who bring together the benefits of combining advisory and technical practices for XM, Dublin-based Zill provides design, implementation, and managed services to XM programmes.

IBM: Asia Pacific & Japan Breakthrough Partner of the Year

IBM joined the QPN in November 2019 and has delivered professional implementation of Qualtrics EmployeeXM to organisations in Japan, including winning orders for large-scale employee experience projects and receiving the highest satisfaction score after implementation. In April, IBM Japan became the first-ever certified Qualtrics reseller to provide one-stop support to customers implementing the industry-leading XM solutions from Qualtrics.

Ugam: All-In Partner of the Year – Asia Pacific & Japan

Ugam, a Merkle company, is a leading analytics and technology services company based in Mumbai. The company enables organisations to make informed business decisions by leveraging a proprietary big data technology platform coupled with the firm’s analytics expertise.

Commending the expertise of the business technology partners, R.J. Filipski, Qualtrics Global Head of Ecosystem, said:

“The continued growth and innovation of the Qualtrics Partner Network push the boundaries of the Experience Management category. This year’s partner winners are leaders in their respective spaces and utilize their expertise and commitment to the customer to deliver ongoing value.”

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