Whitefield Bengaluru-based SAP Labs India has certainly made a significant impact on the technology industry over the past 25 years. As one of the German tech giant’s largest research and development centers, SAP Labs India has played a key role in developing innovative software solutions that have helped to transform businesses around the world.

SAP Labs India’s commitment to people, purpose, and the power of the ecosystem is a testament to its dedication to creating meaningful, impactful solutions. By prioritizing the needs of its customers and collaborating with a diverse range of partners and stakeholders, SAP Labs India has been able to develop cutting-edge technologies that drive growth and efficiency.

With India rapidly becoming a hub for cutting-edge AI research and development, SAP Labs India is well-positioned to expand its focus on critical innovations in AI technologies, leveraging the country’s rich talent pool and supportive ecosystem. By investing in the country’s innovation ecosystem and developing new solutions that harness the power of AI, SAP Labs India is poised to make a significant impact on the future of business and technology.

Accelerating India’s Adoption of SAP in the Cloud

Playing a vital role in driving innovation and progress for SAP’s flagship solutions across multiple fields, SAP Labs India has been instrumental since its inception in 1998. Over the years, the company has made significant contributions to the development of solutions for the future of work, enterprise resource planning (ERP), cloud ERP, customer experience (CX), sustainability, and supply chain resiliency. As a result, India has emerged as one of the fastest-growing regions for the tech multinational, with its contribution to SAP Asia-Pacific’s cloud revenues doubling in the last two years alone.

As part of its commitment to the region, SAP Labs India is constructing a second campus in Bengaluru that will generate 15,000 new jobs in India’s rapidly growing tech sector, providing a significant boost to the country’s economy. In line with SAP’s core values of sustainability, wellness, and inclusion, the new campus will prioritize these principles, ensuring that employees are at the forefront of SAP’s vision. With this new campus and continued investments in the region, SAP Labs India is poised to make significant contributions to the Indian technology landscape for years to come.

During his visit to the Bengaluru campus of SAP Labs India, Thomas Saueressig, the Executive Board Member of SAP SE who is responsible for SAP Product Engineering, congratulated the team and expressed his pride in being a part of India’s transformation over the past 25 years. According to him, India’s position is unique, and it has the potential to boost SAP’s growth in the cloud. He emphasized that India is home to more than 15,000 talented individuals and 40% of SAP’s global research and development occurs in India. Saueressig also stated that SAP is committed to supporting India’s future growth.

“We are leveraging artificial intelligence and have already embedded over 300 AI use cases across our solutions. We are also working towards creating greater value for our customers by combining generative AI capabilities with our deep industry and business process knowledge,” he added.

Meanwhile, SAP Labs India’s Managing Director and Senior Vice President Sindhu Gangadharan highlighted the immense value that India provides to SAP, serving as the company’s fastest-growing market region driven by its largest R&D center. She expressed her pride in contributing to India’s digital transformation over the past 25 years as a digital frontrunner. The company is committed to enhancing its expertise in AI, cloud, and sustainability while prioritizing the development of tech talent and industry-academia relationships.

“With the accelerated move to green energy in India, we see a growth opportunity in the automotive and utilities industries,” Gangadharan remarked.

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In the fourth quarter of 2021, SAP’s cloud revenue grew by 24{aa282f308afcc222aaa21b0478c79e01a8fedd01972e2180867097bd93930f22}. It is increasing at an 18{aa282f308afcc222aaa21b0478c79e01a8fedd01972e2180867097bd93930f22} rate in the Asia-Pacific (APAC) region, which accounts for a third of the company’s overall business. In Thailand, the German enterprise software giant anticipates a 51{aa282f308afcc222aaa21b0478c79e01a8fedd01972e2180867097bd93930f22} compound annual growth rate (CAGR) in terms of cloud uptake by 2025. According to global tech research company Gartner, cloud spending in Thailand could increase by 28.2{aa282f308afcc222aaa21b0478c79e01a8fedd01972e2180867097bd93930f22} in 2022, reaching 34.4 billion baht (US$1.1 billion) approximately. Experts predicted that local businesses would invest more in cloud solutions this year as they continue to prioritise crucial technologies to assist them in maintaining daily operations during the COVID-19 global pandemic.

During a recent visit to Thailand, Scott Russell, Head of Customer Success and Member of the Executive Board at SAP, explained the company’s commitment to helping organisations turn into intelligent, sustainable enterprises. In terms of SAP’s business in the country, he further shared:

“SAP has a proud history with government agencies and enterprises, major conglomerates, and family-owned enterprises in Thailand. Our customers have depended on our technology in some cases for 20-25 years. Now, they are turning to us to make them more agile and sustainable and that’s where the cloud comes in.”

“As Thailand businesses emerge stronger from this pandemic, they need to address such urgent issues as talent retention and development, sustainability, and supply-chain resilience. A cloud-only strategy is key to them surviving and thriving,” Russell added.

Leveraging Solutions and Technologies of SAP in the Cloud

Furthermore, the strong uptake of SAP S/4HANA Cloud intelligent enterprise resource planning (ERP) system can be linked to the performance shown by RISE with SAP — the German tech giant’s Business Transformation as a Service (BTaaS) signature cloud offering. An increasing number of organisations intend to use the solution to help in the development of new business models and transformation of mission-critical applications to gain operational efficiencies.

Particularly, Thai customers that are already harnessing the power of SAP cloud-based solutions include DoHome, a retailer and wholesaler of construction and home decoration materials, and Thai Medical Glove, a major rubber glove manufacturer in Southeast Asia (SEA). Utilising SAP technologies, DoHome expanded its operations by commencing on a digital transformation journey and transitioning away from its traditional business models. Meanwhile, Thai Medical Glove leveraged cloud technologies such as RISE with SAP to modernise the company and transform it into a sustainable, intelligent enterprise.

CPRAM, a food manufacturer, and CP Retailink, an equipment supplier and service provider for 7-Eleven outlets —-both of which are subsidiaries of the CP Group —- are using SAP products to reimagine critical business processes and lay the groundwork for future growth. According to Russell, real-time analytics and performance visibility were needed by the companies because of the large transaction volumes experienced during the pandemic. He added that their partnership with SAP has improved their ability to handle and integrate complex data as well as their capacity to deliver better experiences more rapidly than before.

“In Thailand we’ve seen a real acceleration of human capital management solutions and supply chain planning. Operating in the cloud brings the desired agility. You’re able to get the latest innovations in real-time without setting it up yourself,” he remarked.

With the world being divided and volatile due to COVID-19, Russell further emphasised that companies that do not invest in cloud computing technologies are unlikely to be able to maintain their competitive advantage in the future.

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