According to Morgan Stanley, India’s e-commerce market value is projected to grow by 30 per cent annually to a total of US$200 billion by 2026.

Shamsuddin Jasani, managing director, Isobar India, said, “E-commerce in India has exploded. By launching the Isobar Commerce in India, we will not only be able to offer the best development capabilities, but also to partner with our clients on their entire e-commerce journey and delivering solutions across the board powered by our offering across Isobar and Fractal Ink.”

The new practice in India will join Isobar’s Global Commerce of more than 1000 practitioners across the Americas, EMEA and the Asia-Pacific, including the company’s Commerce centres of excellence and offshore delivery centres.

In addition to being a SAP Hybris Partner and Value added Reseller, Isobar is also a Platinum Salesforce partner, a Global Alliance Partner with Adobe, a Microsoft Managed Partner, an Oracle Business Partner, an Apple Strategic Partner, and is Asia-Pacific Leader for Magento.

The Indian practice will have 150 e-commerce specialists, as well as 450 other professionals, in areas from design to marketing and media.

On the launch, Jane Lin-Baden, CEO, Asia Pacific, Isobar, said, “Commerce is no longer about optimising the ‘last mile’ – it’s now the space where people interact and experience brands. By establishing Isobar Commerce in India, Isobar can offer clients higher commercial value and customer satisfaction by leveraging our customer experience design, data intelligence, and technical commerce solutions.”

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“Digitalisation has turned financial services on its head,” said Matthias Goehler, SAP Hybris senior vice president and head of Industries.

While the financial services industry has traditionally been based on in-person service and personal relationships, it has now devolved into an online search for the lowest cost options. But Goehler said SAP can help the industry engage price-conscious consumers if they provide the services when and how customers want them. This means providing customers with convenient access to real-time, personalised services based on their preferences as well as their history with the institution.

“The enhancements to the financial services accelerator provide organisations with the latest tools to deliver a great customer experience from which they can build customer trust and loyalty as they expand the relationship by bundling and cross-selling products,” said Goehler.

The new version provides a more intuitive, self-service retail-like experience for customers. It allows bankers and insurers to see the same information as their customers during online transactions, enabling real-time, personalised assistance to increase customer satisfaction and reduce application abandonment. The accelerator also enables customers to easily compare features and benefits of various products and services.

Templated application forms will allow the industry to quickly adapt to regulatory, product or other changes and to ensure that their customers always have access to the most current forms.

To deliver this fintech solution, SAP entered into a joint venture called msgNETCONOMY, with msg global solutions, a financial service product and solutions integrator and with NETCONOMY, an e-commerce specialist.

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With its focus on SAP for Utilities, analytics and core technology solutions, Utegration has a core of certified consultants with expertise across the full spectrum of the SAP Hybris portfolio, which is expected to be a catalyst for energy and utility companies as they embrace digital transformation.

Utegration solutions director Justus Talley will be speaking alongside a large utility customer on their go-live with Hybris Cloud for Sales and Service and Hybris Billing at the upcoming SAP for Utilities Conference in California. In the presentation, Talley will share the experience of selecting, implementing and running the SAP Hybris suite and how they managed it in a agile and iterative approach.

“We are thrilled to be a certified Hybris partner by SAP; forging the path ahead of being the leading service provider in the SAP Hybris Customer Engagement and Commerce arena. We are reaping the benefits and strive to be a trusted partner in helping our customers through their digital transformation journey leveraging SAP Hybris,” said Jimmy Leong, managing director – customer engagement and user experience, Utegration.

Earlier this year, Utegration selected SAP’s S/4HANA Cloud ERP, Hybris Cloud for Sales, and Concur Travel Expense Management. The company also recently went live with SAP Hybris Cloud for Sales as its new CRM platform.

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The survey of more than 1000 consumers in Singapore revealed that it was the only market to rank responsiveness over privacy concerns, with 81 per cent reporting they will choose not to support a brand again based on unresponsive customer service, compared to 67 per cent who expect transparency from brands and will choose not to purchase from a brand again if their data has been used without their knowledge.

“True to the highly service-oriented market, our survey found responsive customer service to be Singaporeans’ top priority in the engagement with brands,” said Nicholas Kontopoulos, global vice president, fast growth markets marketing, SAP Hybris.

Speed of response is also important, with more than 40 per cent of Singapore respondents expecting brands to respond within three hours. The survey reveals that men at 44 per cent are slightly less tolerant than women at 39 per cent.

On the topic of privacy, the survey found that 63 per cent of Singapore respondents are comfortable with sharing their email addresses and 53 per cent with sharing their shopping history and preferences, but just 36 per cent approve of sharing their mobile numbers with brands.

Organisations must be cautious with the data they collect as 77 per cent of respondents said they expect brands to protect their interest when using their personal data, while 67 per cent cited the importance of transparency in data usage and 61 per cent cited the importance of ensuring customer privacy in the event of a criminal investigation.

As for practices to avoid, Kontopoulos said that “the top two don’ts for Singapore customers” are receiving too many direct marketing and sales calls at 64 per cent and irrelevant content at 47 per cent.

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The new version of the solution will enable users to correct inaccuracies in existing account and customer records as often as needed.

“Businesses today are facing a growing need to know their customers, empower their sellers with context, and tailor their messages for individual buyers. With this new release, InsideView deepens its native product integration with SAP Hybris Sales Cloud with customer and prospect data enrichment capabilities and real-time actionable intelligence that help salespeople to be more relevant and effective,” said Heidi Tucker, VP, alliances and business development, InsideView.

The InsideView solution integrates as a native app with SAP Hybris Sales Cloud, providing company and contact data, social and news insights, and business connections gathered from more than 40,000 sources.

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Customers, partners and employees can now interact and collaborate, using chat, voice, video, and remote screen sharing with simple access via an embedded icon or link within the mobile app on their iPad. With real-time contextual communications, customers can gain access to customer support or technical assistance exactly when they need it, partners can close deals efficiently and employees from various departments can work together instantly and productively.

“Mobile is crucial to business today, and the iPad has evolved into a powerful business tool,” said Paul Pluschkell, executive vice president, GENBAND and founder & CEO, Kandy, GENBAND’s communications-platform-as-a-service (cPaaS).

Based on the Kandy cPaaS, GENBAND Extensions for SAP Hybris solutions are available on Hybris Extend Marketplace, an online integration marketplace that provides access to applications, extensions and network services developed by SAP Hybris partners and optimised to work with the SAP Hybris Commerce solution.

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The integration enables users to create and send documents requesting an electronic signature from right inside the SAP Hybris sales quote workspace, then to return and store the signed documents in the same workspace for an end-to-end digital transaction.

The integration enables SAP Hybris Cloud for Sales users to determine exactly where contracts and quotes are in the sales process and notifies each signer if a contract is amended or voided.

In addition, it provides a legally enforceable audit trail showing who signed what, when and where upon geo-location activation by the signer.

DocuSign eSignature eliminates the need to print and send important documents requiring signatures through the mail, enabling quote completion in minutes, on any device in any location, at any time.

The process ensures a high level of accuracy, routing documents to the right people, with built-in reminders and drag and drop tags for the customer to complete, in an effort to eliminate incomplete or not-in-good-order (NIGO) documents. If required, it is simple to add additional documents and signers.

“We are excited to continue our work with SAP with the integration into SAP Hybris Cloud for Sales,” said Mark Register, SVP business development and partnerships, DocuSign. “SAP Hybris customers can now benefit from SAP Signature Management by DocuSign in the same way that SAP Ariba and SAP SuccessFactors customers do.”

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Brierley Loyalty Ware, developed by US-based parent company Brierley+Partners,  is an integrated solution for companies seeking to develop customer loyalty programs, offering everything from customer member registration to the acquisition of reward points and frequent flyer miles that can be redeemed for benefits.

The new integration provides organisations with a one-stop loyalty program from planning to implementation and operation, accelerating their ability to acquire and retain top customers, to construct omni-channel platforms and to both implement and analyse the effectiveness of their loyalty program.

The integration provides organisations with effective measures for enhancing sales and customer satisfaction, reflecting the latest developments in the loyalty marketing industry.

Yuki Takayama, head of SAP Hybris Japan expressed pleasure that NRI and Brierley Japan have completed the Brierley Loyaltyware and SAP Hybris Commerce integration, stating that the new service has been developed to accelerate the digital transformation of their customers.

Brierley Japan is one of the Nomura Research Institute (NRI) group of companies, a leading provider of consulting services and system solutions.

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The solution aims to equip the industry to deal with drastic changes in the way consumers research and purchase travel.

“Today’s travellers increasingly use digital channels to research, buy, use and share travel experiences. They expect a seamless experience throughout their travel journey and across all touchpoint – offline and online,” said Brian Walker, chief strategy officer, SAP Hybris.

“Today’s travel companies need a solution that powers that, and SAP Hybris accelerators provide the industry-specific data model and core functionality needed for customers to deploy their travel industry projects, and – as in the case of the new commerce solution for travel – retail-like travel merchandising capabilities that meet contemporary travel business demands and help them grow their business,” Walker said.

The solution helps travel providers use real-time information to offer personalised customer experiences and to reinforce customer loyalty, by integrating digital and physical customer touchpoints into one platform.

Hoteliers, airlines, cruise and rail operators, car rental services and tour operators are all potential customers for the solution.

For example, airlines can integrate external content from partners like hotels, car rentals, insurance, ground transportation, events and activities with a single view of customer bookings, create packaged offers and bundled products by customer segment and through different channels such as mobile apps, kiosks and airport sales desks, and integrate existing back-office and revenue accounting.

Industry-specific accelerators for SAP Hybris Commerce are already available for telecommunications, financial services and media.

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The event was attended by partners from India, Sri Lanka and Bangladesh.

BORN brings together innovative design and e-commerce enablement in what it calls a “creative commerce” offering for retailers and enterprises on B2B, B2C, B2B2C and B2E solutions.

“This prestigious award validates our strategy to synthesise many specialisms (creative design, content production, commerce, conversion optimisation and cognitive insights) to produce award-winning digital experiences,” said BORN CEO Dilip Keshu.

Operating in the US, Europe and Asia, BORN’s list of current and past clients reads like a ‘who’s who’ of retail, including Sony, Salvatore Ferragamo, Fossil, DKNY, Argos, TAG Heuer, Asda (Wal-Mart), Net-a-Porter, Uniqlo, Kenneth Cole, Harrods, Sainsbury’s and DVF.

“It is always a special honour to be recognised by SAP,” said BORN’s APAC managing director, Prakash Gurumoorthy. “We were pioneers with Hybris since the early days when it was an emerging e-commerce leader. It is now the world’s leading platform. After so many successful clients, we at BORN are delighted to be recognised in this manner.”

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