Since its introduction, the BTaaS product RISE with SAP has assisted organisations from a wide range of industries around the world, spanning from sports to automobile and energy power providers, to name a few. As part of its capabilities to harness the power of cloud enterprise resource planning (ERP), the comprehensive offering also includes analytics, business process intelligence (BPI), and SAP Business Technology Platform (SAP BTP) functionalities, which enable customers to become sustainable, intelligent enterprises and attain meaningful business results.

Former SAP APJ President Scott Russell, who is now Head of Customer Success and Member of the Executive Board at SAP SE, previously predicted that Asia would be the leader in RISE with SAP adoption as companies in the region, such as those based in Singapore, Thailand, Malaysia, India, and Vietnam, strengthen their business transformation strategies. In addition to attracting companies with smaller IT footprints or budgets, the solution’s design — which includes a single package of bundled products under one contract — continues to draw in organisations with mission-critical core systems that need to transition from their current on-premises legacy infrastructure.

This month, Osaka-headquartered multinational conglomerate company Panasonic Corporation and Kyoto-based global designer, manufacturer, and supplier of advanced electronic materials Murata Manufacturing Co., Ltd. have teamed up with SAP to further expedite their respective business process transformation journeys. SAP’s next-generation ERP system, SAP S/4HANA Cloud, will be the focus of both of the new cloud customer projects involving the implementation of RISE with SAP. (InsideSAP Asia often references articles from websites in other languages to bring you as much information as possible.) 

New RISE with SAP Customers in Japan: Panasonic and Murata

Aiming to expedite the digital transformation (DX) of its entire value chain centered on global manufacturing and sales, Panasonic has selected RISE with SAP after initiating a strategic agreement with the German tech giant in support of its intelligent, sustainable enterprise vision. Furthermore, the project aims to transform Panasonic’s business models and processes, as well as employee experience strategies, all of which are directly connected to the growth of the group’s overall business.

Thrilled to be able to accelerate the company-wide digital transformation in partnership with SAP, Yuki Kusumi, President and Representative Director, Group CEO of Panasonic, shared in a statement:

“Panasonic will continue to increase the value provided to customers by promoting PX and DX for customer service. SAP is a management and business operation platform centered on the latest cloud-based ERP to realise PX’s strategy and vision, and is a very important solution for realising our strategy.”

Commenting on the new customer win, SAP Chief Executive Officer and Member of the Executive Board Christian Klein remarked:

“RISE with SAP helps our customers transform their business and move to the cloud. To accelerate Panasonic’s global transformation and lay the foundation for sustainable, industry-leading competitiveness. I am pleased to have been selected as a partner.”

Meanwhile, another Japanese enterprise Murata Manufacturing Co., Ltd. also embarked on an intelligent enterprise journey leveraging the BTaaS solution from SAP. In 2018, the company selected SAP S/4HANA as the foundation for its worldwide accounting and finance system, replacing its previous system. It was first implemented in Murata’s operations in Japan, and then spread across the globe, including Europe, the Americas, and Asia, and is now being utilised by 18 multinational organisations.

Murata Manufacturing saw the urgent need to shift its systems to the cloud in order to respond to the ever-evolving business environment and keep up with its rapid expansion by implementing the newest digital technologies and innovations in the market. In November last year,  the company determined that it will transition to the RISE with SAP cloud service, which is centered on SAP S/4HANA Cloud. By integrating RISE with SAP, Murata was able to make use of the most up-to-date technological capabilities offered by the German enterprise software giant.

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Singapore-headquartered Anchanto, a global B2B SaaS product company, has been tapped by Panasonic to be its technology partner as the electronics conglomerate expands its e-commerce capabilities in the Asia Pacific. The strategic partnership aims to unify and streamline Panasonic’s e-commerce operations across different countries in Southeast Asia by leveraging Anchanto’s omnichannel Order Management System (OMS), SelluSeller. 

Speaking about Anchanto’s platform that seamlessly integrates with SAP system, Jake Hirose, Managing Director at Panasonic Appliances Marketing Asia Pacific, said:

“Our infrastructure and priorities vary from one country to another. Anchanto’s ready-made and powerful solutions with most web stores and marketplaces pre-integrated added to their ability to implement a customised solution integrated with SAP at lightspeed, and their unique strong presence within the APAC region were driving factors for us to select them to accompany Panasonic in the long term.”

“Panasonic enters this new decade with great objectives and ambition. We want to be at the forefront of the growing e-commerce trend with every part of our business,” Hirose added.

Panasonic’s omnichannel retail strategy, leveraging Anchanto’s cutting edge e-commerce technology, is part of the company’s growth plan for 2021. Recognising the changes in the retail industry, the electronics giant aims for stronger customer engagement through a more Direct-To-consumer (D2C) approach. Anchanto’s platform is anticipated to deliver unique customer experience and is projected to bring Panasonic closer to its goal of quadrupling its e-commerce revenue.

Panasonic will deploy Anchanto’s technology in Singapore to be followed by the rest of the SEA markets.

SelluSeller Integration with SAP System 

A powerful e-commerce management application, SelluSeller offers multiple benefits to e-commerce businesses while keeping their multichannel selling operations simple and streamlined. Anchanto’s robust and feature-rich platform suits the highly fragmented nature of the Asian market by delivering excellent customer experiences across multiple touchpoints as well as drive peak selling performance, achieve complete control & visibility, scale business, and bring in outstanding revenues.

SelluSeller instantly connects with the SAP system, e-commerce marketplaces, web stores, and accounting tools among others. The platform has a robust and user-friendly interface that easily allows brands, retailers, distributors, SMEs, and service providers to run-analytics-driven selling operations. 

For instance, in just a few clicks, SelluSeller allows users to readily download a comprehensive order export file containing details of all selected orders in SelluSeller and import all the order details into the SAP/financial system. The order export file also contains all the tax-related information for orders, which can be imported into the SAP system for the purpose of calculating tax information or tax audit.

“Our objective has always been to accompany ambitious companies on their e-commerce journey through the development of powerful and agile technology, and strong expertise. We are honored and humbled to be working with Panasonic and enabling their long-term omnichannel strategy. With the help of our platform, our strong local presence in the APAC region, and our network of integrated partners, we will support Panasonic’s ambitious digital commerce plan across markets,” stated Vaibhav Dabhade, Founder and Chief Executive Officer of Anchanto.

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